Junk food high in fat, salt or sugar (HFSS) is on the industry’s radar. In the UK, rules limiting the location of HFSS foods in shops have already come into play, and it’s expected that more junk food restrictions – including multibuy deals – are on the way.
As food makers work to reformulate HFSS products to comply with incoming legislations, ‘healthy’ food is front of mind. While it’s likely non-HFSS will take a greater market share in the UK, the laws don’t reflect whether consumers want healthy food choices.
So where does ‘health’ fit on the purchase decision hierarchy?…
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Junk food ads trigger positive emotions, healthy foods not so much
Credit: Pixabay/CC0 Public Domain
You might not care about the fast-food commercial shots of juicy burgers or creamy milkshakes, but they might change your beliefs about these items, whereas shots of fresh salads and berries might not, according to a new study.
The research, which appears in the Journal of Health Psychologywas written by University of Michigan (UM) psychology graduate student Lindzey Hoover and Ashley Gearhardt, UM associate professor of psychology.
The researchers found that in adults who did not already hold strong beliefs about how foods affect their emotions, fast-food TV ads for cheeseburgers, chicken nuggets and milkshakes increased…