Junk food high in fat, salt or sugar (HFSS) is on the industry’s radar. In the UK, rules limiting the location of HFSS foods in shops have already come into play, and it’s expected that more junk food restrictions – including multibuy deals – are on the way.
As food makers work to reformulate HFSS products to comply with incoming legislations, ‘healthy’ food is front of mind. While it’s likely non-HFSS will take a greater market share in the UK, the laws don’t reflect whether consumers want healthy food choices.
So where does ‘health’ fit on the purchase decision hierarchy?…